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By Adrian Philipp
Notes on a business writing course.
Skim and scan looking for whats important for them
Readers want to find what they need right away, 5 seconds
Readers want to make decisions, what is the purpose?
What is the purpose of a text?
What is good writing?
: Information designed for speed
: to find and understand
Clearly stated subject line
Signal word (e.g. procedure, request for, warning about, proposal to, …)
Do, why, know
Provide more information
Start with a verb
Write “headline style”
only if needed
if text is long, no new information
contact information if needed
Use active voice, e.g. staff attended meeting vs was meeting attended by staff
Use simple, strong verbs
Avoid wordy and redundant phrases, e.g. as matter of fact vs in fact
Don’t trust spell checks
These notes are unpolished collections of thoughts, unfinished ideas, and things I want to remember later. In the spirit of learning in public, I'm sharing them here. Have fun exploring, if you want!